Marketing and Branding for International Success

Would you like to learn about strategies to market your products and services overseas? Are you looking to diversify your markets and therefore understand the different marketing platforms? Would you like to learn more about the Tasmanian brand and how you can build your brand story? Then this is the workshop for you.

Establishing an amazing business is merely the first step. To grow your business requires marketing to your target audiences. While many businesses believe marketing is similar to advertising, it is actually much broader.

In an age of information explosion, marketing is more challenging and yet more exciting than ever.

At this workshop, you will learn about the key components of marketing and branding, explore the key trends in 2020 and hear some valuable case studies to ensure you will walk away with knowledge required to design your own trade marketing strategy.

Topics covered include:

• Understanding marketing and branding
• Knowing your customers
• Your brand story - presented by Brand Tasmania
• Understanding the traditional and new media channels
• The rise of key opinion leaders (KOLs)
• Understanding marketing in Asia
• What is e-commerce?
• Technologies in marketing

 This workshop is co-presented by Brand Tasmania and the Trade team within the Department of State Growth.

Cost: FREE